Client: Alberta Culture and Tourism

Role: Policy Planning, Public Consultation, Research

Year: 2016-2017

Project Description: GSA worked with Alberta Culture and Tourism to develop a Municipal Tourism Reference Guide (MTRG) that will be used as a tool by municipalities to help support local tourism development. The MTRG will provide a comprehensive resource to municipalities to assist them in the implementation of land use planning policies and administrative frameworks related to tourism development.

In order to ensure that MTRG considerations address and reflect current tourism development challenges of Alberta communities, document direction and feedback was sought out through interviews with key stakeholders. Contents of the MTRG were developed and conveyed in a user-friendly structure. Each MTRG consideration provides a clear implementation step specific to relevant policies, regulatory framework and permitting avenues.